In 2016, the NSAA decided that it was time to refresh its website and logo. Form:Media was selected to work with our staff and members to design a new website that blends the our responsibility as a proactive regulator that upholds the public interest and safety with a responsive information resource and communication hub for current and future members. It soon became clear that we needed more than a new website, we needed a brand that engaged architects and non-architects. The new brand would be the foundation for our new website. The objective was clear: explain all the characteristics architects possess in simple, clear language and make it easier for people to find an architect and people to become licensed as architects in Nova Scotia. So where did come from?